Hey there! If you run a business where local customers are stay tuned as I will cover and put you through how to get listed on the Google Business Network so when online searchers search for products or services related to what you are offering your business shows up just like in the image below: I’ll cover what “local” means online and how your business can be found by people that are physically near you. Local here means businesses who usually sell products and services to people who live nearby and also to people who are visiting from other places. For example, a potential customer might live hundreds of miles away, but she’s coming to your town where your business is located on holiday and looking for a place to get her hair done. Most local business nowadays relies so much on Phone Book i.e. Expects customers to connect through to them on the phone. Nowadays, people hunt for stuff from their sofas via laptops and tablets, or browse the Internet on mobiles to pass time standing in a queue. They’re searching for a product or service you offer, and they’re in your neighbourhood, it’s the perfect opportunity to get on their radar. So how does a local search work? For example, a man wants to find a barber’s shop near his flat. He does a search for a barber’s shop, including his city or neighbourhood as one of the terms. Next, he’ll get a list of local businesses, including the address, phone number and the working hours. If he’s on a mobile, he can click to ring the shop, or he might even use the mapping functionality of the smartphone to can help him navigate his way to the shop, a great perk if he’s already out and about. So how can you build a local online presence for your business?
- Valid business name
- You need a website. (Contact me if you need one… It’s cheap) 3. You must have a physical location
- You must have a telephone number
- You should be ready to list out your availability hours.
- Business Name: The name of your business seems straightforward, right? But, consistency is key. If the sign in front of your shop says Yhincah’s Barbing Saloon, then you don’t want to list your shop like that in one directory and as Yhincah’s Barbing Shop in another.2. Address: You’ll need a physical address or location. Post office boxes and shared locations usually won’t be accepted. Just like with your business name, enter your address in the same exact way for every directory. 3. Phone numbers: Telephone numbers should be local as well, including area and country code, so generally you won’t want to use a Freephone number. You’ve got to have these three things Name, Address, Telephone number to land local customers. Where to List Now that you know what to list, it’s time to find out where to list it. There are loads of online directories to choose from, but we’ll start with the obvious ones. First, you want your business and all those great local details to show up on the most popular search engines, like Yahoo!, Bing and Google and all of these have local versions and local business listings for you to use. You should also explore options on major local directories, social networks and review sites, and some of these might be industry specific. Not sure where to find them? Try searching for a business that’s similar to yours to see where they appear. Every local listing site has its own registration and verification process, but most work essentially the same way. You need to include those three key pieces’ name, address and phone number plus additional business details like your working hours, photos of all those beautiful products, videos of your shop, and anything else they’ll let you list. You may be asked to choose one or more categories to describe your business, and while you might not find the perfect category, you should always try to choose the closest fit. Sometimes the directories will ask you to prove that you are, in fact, the owner of the business you’re verifying. It makes sense, and every directory is different, but most will do verify you by doing things like mailing you a postcard with a special code on it, leaving a voice or text message for you with a code, or sending you an email with verification instructions. Once you’re approved, you can update and manage your listing any time. That just means regularly reviewing and changing the particulars as needed. If you’re listed on a bunch of directories and you should be, you’ll want to keep track of what you’ve got where, maybe by making a spreadsheet. You always want to keep your local listings consistent and up-to-date. Remember if your name, address or phone number change, you need to update all those listings immediately.